life is better on the reef.

First Reef stands at the forefront of event curation and promotion, dedicated to crafting unforgettable experiences that ripple through the heart of South Florida and beyond.

Crowded poolside scene with many people swimming, lounging, and socializing during daytime at a tropical resort. Palm trees and umbrellas are visible around the pool area.
A DJ wearing sunglasses and headphones stands behind a DJ setup with a large green plant in front of him on a balcony overlooking the ocean, during a sunny daytime event.
A large group of people dancing and socializing on a boat deck at night, surrounded by water with city lights in the background.
Schedule for Summer Circuit events, including race dates, event titles, participant groups, and locations, with background graphics of seaweed and ocean scenery.

Explore Our Apparel

A beige and green cap with the words "Corral Cowboy" and "First Reef" resting on a sandy beach near the ocean, with waves and cloudy sky in the background.
Group of six young adults standing on a wooden dock by a body of water with a treeline in the background, wearing high-quality athletic clothing.
Person standing in front of a New York City Subway mosaic wall with the words 'FIRST REEF' in large blue letters.

 

Publications

Voyage Austin:

“Hidden Gems: Meet Addison and Oliver Abramson of First Reef”

Split image showing a man on a beach wearing a black "First Reef" t-shirt on the left, and his brother smiling indoors wearing a white "First Reef" t-shirt on the right, with the "First Reef" logo and branding in the center.

*Click Me*

Current Events

  • Garden of Groove

    09.21.2024 7:00 PM - 2:00 AM - Austin, Texas

    First Reef x IYKYK Rooftop

    Garden of Groove Rooftop Sunset Party

    Click Here
  • Flyer for the Florida Tee Party, a 2-player scramble golf tournament at Jacaranda Golf Club in Plantation, Florida, supporting The Local Octopus Foundation. The event features cash prizes, raffle items, and a post-round buffet on September 14th with a shotgun start at 8 a.m. The flyer displays a tropical sunset scene with palm trees, a golf hole on a floating island, and a Florida flag.

    The Florida Tee Party

    09.14.2024 8:00AM - 2:00 PM - Plantation, Florida

    First Reef x The Local Octopus

    Charity Golf Scramble To Support Ocean Conservation

    Click Here
  • Event flyer with orange background featuring a silhouetted dancer with one arm raised, text about a Saturday event at First Reef on 27th Street on August 31st starting at 10 PM with music by Addison, B2B Biagi.

    Music For a While NYC Takeover

    08.31.2024 10:00 PM - 2:00 AM - Chelsea, New York

    First Reef x Music For a While

    Featuring: Addison, Biagi, Justin Blades

    Click Here
  • A crowded nightclub with colorful hanging lanterns and neon lighting, filled with people dancing and socializing.

    Gekko Miami Takeover

    08.19.2024 11:00 PM - 3:00 AM - Brickell, Miami, Florida

    First Reef x Purple

    Featuring: International DJ Purple with support from Addison.

    Click Here
  • A large group of people gathered in front of a storefront with signs for "3 Natives Acai & Juicery" and "Cold Stone Creamery," outside on a cloudy day.

    Fresh 5k

    06.22.2024 10:00 AM-12:00 PM - Ft. Lauderdale, FL

    First Reef x Las Olas Run Club @ 3Natives

    Beach Run followed by a free Acai Bowl Party

    Click Here

  • Sam Blacky's Jungle

    05.11.2024 9:30PM-3:00AM - Ft. Lauderdale, Florida

    First Reef x Greenroom Jungle Event @ The Hub FTL

    Featuring: Sam Blacky, Addison, Mick Jerome, Idan, and Letha Blake

    RSVP
  • People dancing and socializing at a lively party or nightclub with colorful lights, a chandelier, and a DJ booth in the background.

    Lost in Austin

    05.03.2024 9:00PM-2:00AM - Austin, Texas

    First Reef’s Takeover of Estelle’s Social Lounge

    Featuring: Addison, 2Tall, Briggs b2b Hummus Plug, and DiLLZ

    Event Details
  • Crowd of people dancing and enjoying at a nightclub, with a balcony above labeled 'House Hats', featuring smokers, a disco ball, and a neon sign, illuminated with colorful lights.

    MMW Boat Party

    3.21.2024 6:00PM-2:00AM - Miami, Florida

    First Reef x Househats MMW Boat Party

    Featuring: Prunk, Luuk Van Dijk, Ranger Trucco, & More

    RSVP
  • Crowd gathered at an outdoor music or DJ event with a pink booth, greenery, and sunny weather.

    Strawberry Moon Pool Party

    03.02.2024. 12:00-5:00PM - Miami, Florida

    First Reef x Househats Pool Party

    Featuring: Addison, Biagi, Cut & Sew, Asian Steve, and Tiddy

    RSVP
  • People socializing on a rooftop terrace at sunset, with string lights overhead and the ocean in the background.

    TIDE UP

    01.20.2024 5:00-8:00PM - Fort Lauderdale, Florida

    First Reef Ocean View Rooftop @ the Conrad Hotel

    Featuring: Addison, Biagi, Boogs

    Click Here