life is better on the reef.
First Reef stands at the forefront of event curation and promotion, dedicated to crafting unforgettable experiences that ripple through the heart of South Florida and beyond.
Our vision is to redefine the local social-life landscape, bringing a fresh, dynamic wave of innovation and excitement. We're not just hosting events; we're setting new standards and elevating experiences for both residents and visitors alike.
Our approach is BOLD: Going against the current to create a vibrant, inclusive scene that resonates within each "Reef" we visit.
Diving Deeper
Earn Your Weekend™
Earn Your Weekend came from how we were already living.
Working hard during the week, staying active, pushing ourselves professionally or personally and then actually taking time to enjoy life when the work is done. It’s not about grinding nonstop or partying just to party. It’s about balance. Putting effort into your goals, staying consistent over time, and then celebrating those wins, big or small, with the people around you.
Coral Cowboy™
Coral Cowboy started as a way to blend the two cultures that shaped our first markets: Florida and Austin, Texas. We took the grit and independence of Austin and paired it with the ocean, and it quickly became a fan favorite.
At their core, these places aren’t that different, just set in different landscapes. Both revolve around being active, social, and outdoors, with a deep connection to nature. Riding horses and hunting in the woods isn’t all that different from running boats and diving reefs. It’s the same energy, just expressed in a different environment.
NYSea
Eleanor's background spans education, coaching, and creative development. With a strong focus on process and progress, Eleanor helps learners move from where they are to where they want to be—one step at a time.