• life is better on the reef.

  • versatile events across the country

  • a community built for balance

  • let's make waves together

First Reef stands at the forefront of event curation and promotion, dedicated to crafting unforgettable experiences that ripple through the heart of South Florida and beyond.

What We Do

  • Active

  • Everything In Between

  • Social

Explore Our Apparel

A beige and green cap with the words "Corral Cowboy" and "First Reef" resting on a sandy beach near the ocean, with waves and cloudy sky in the background.
Group of six young adults standing on a wooden dock by a body of water with a treeline in the background, wearing high-quality athletic clothing.
Person standing in front of a New York City Subway mosaic wall with the words 'FIRST REEF' in large blue letters.

 

Publications
Miami Vibes Magazine

Voyage Austin:

“Hidden Gems: Meet Addison and Oliver Abramson of First Reef”

Split image showing a man on a beach wearing a black "First Reef" t-shirt on the left, and his brother smiling indoors wearing a white "First Reef" t-shirt on the right, with the "First Reef" logo and branding in the center.
Voyage Austin